We visited Tiziano Tassi, CEO, and Graziano Vicini, product lead, in Parma, at Caffeina’s headquarters. It was a splendid sunny day—the only sunny day in May this year—and in their bright and lively offices, we had an enlightening conversation about how wethod is revolutionizing their project management.
Caffeina: a company in evolution
Caffeina was founded in 2012 and, in just over a decade, has become a solid entity with around 230 people. "We operate as an agency covering communication, marketing, creativity, media, and innovation," Tiziano tells us. "We have a synergistic structure that combines responsibilities and cross-functional skills to offer a complete service to our clients."
Before adopting wethod, Caffeina used a mix of tools for project management, but with several limitations. "We had issues with data updating and timeliness in decision-making," Tiziano explains. "This situation caused information asymmetries and slowed down our decision-making processes."
This is where wethod comes into play. Graziano, with his keen eye on new business and mentoring project managers, explains: "With wethod, we have improved the accuracy and timeliness of data. Now, everyone on the team can access information in real-time, allowing us to make quicker and more informed decisions."
From our chat with Tiziano and Graziano, which you can find in the video, we gathered some of the main points on how wethod has improved their project management. Here’s what they told us:
Data-driven and open book: Caffeina uses a data-driven approach, making project performance data available to the entire team. This promotes transparency and ensures that everyone is aligned with company goals.
Improved tracking: Thanks to the granularity and simplicity of tracking on wethod, about 90% of employees update their work daily. This provides a clear and timely view of project progress and allows for rapid adaptation of project strategies.
Operational efficiency: Constant visibility on project margins allows for the calibration of work phases in terms of costs, ensuring the achievement of objectives in both time and budget.
Better estimation of future projects: The analysis of historical data helps in better estimating future activities, improving budget definition and new project planning.
Project speed index: Thanks to the Road Runner on wethod—an index measuring project progress speed and team hours—each PM can monitor and intervene promptly to correct any deviations in each project!
One of the most interesting aspects Graziano shared with us is how wethod has improved the work environment at Caffeina. "The accuracy and timeliness of data have reduced stress and improved overall team awareness," he explains. "We now make decisions faster and with more reliable data, transforming them into accurate information."
Caffeina’s company culture has significantly evolved thanks to wethod. "We have introduced the importance of data and sharing," Tiziano continues. "These elements have not only allowed us to optimize internal processes but also created a more collaborative and transparent work environment. Thanks to wethod, we can face future challenges with greater confidence and determination, knowing that every decision is supported by solid and up-to-date data."
Want to learn more about the collaboration between wethod and Caffeina? We’ve compiled the most interesting moments from our chat in a video, so if you’d like to listen and discover all the details, watch the video!
And if you want to understand how wethod can revolutionize your project management, request a demo and discover how wethod can integrate into your agency!
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