Noiza, founded in Trieste in 2001, is a digital communications agency specialized in digital strategies on social platforms and in the Meta world. Enrico is the founder and Social Media Strategist while Andrea is the Digital Advertising Manager. About 20 people work in their agency and they boast a large and well-structured client portfolio.
Telling their story Enrico and Andrea focus on the first major step Noiza took in 2011 toward a full digitization. This evolution culminated roughly two years ago when they became a Facebook business partner, which guarantees their high standards of performance and experience.
Not long after the initial digitization phase, Enrico, Andrea and their partners realized the importance of adopting an all-in-one tool that could manage projects from the initial definition phase to the billing stage, and that would help the company itself organize and structure activities.
On top of this, to gain and cultivate the trust of their clients, it was essential to use a tool that promotes team-wide awareness and enables optimal performance in timeline and resource management.
"Being able to have an objective view of what you are doing and how much time you are allocating correctly among different clients is something that has helped us increase client retention rates and maximize time and resource management."
Andrea Santin Manager @Noiza
The key strategy to eliminate inefficiencies is to manage the entire process in a timely and standardized manner. By providing consistent updates and vigilant monitoring, a more refined perspective will emerge, offering a comprehensive and detailed view of the health of the project portfolio.
"Now it's much easier for any project manager to go to the platform and see if and how the projects are going, and adjust direction if necessary."
Andrea Santin Manager @Noiza
wethod's innovative approach to resource management, which is closely aligned with certain business models, has played a crucial role in shaping Noiza's internal structure over the years. Information sharing has become pivotal, especially during the onboarding of new Project Managers into the organization.
The use of a tool that enables the entire team to access the people planning board has facilitated the adoption of a 100% transparent governance model. In line with this, Noiza has also decided to share goals and rewards with its employees.
Beside, being a commitment that the company has made to its team, this approach has increased people's awareness of time management and resource organization.
As a result, there is a greater understanding of how the business operates from a business standpoint.
The project is considered like a solvable equation, with the budget being a key factor to take into consideration for all those involved in its execution.This helps create a greater awareness of how the business works from an economic point of view.
Enrico Marchetto founder @Noiza
The two partners explain that sharing economic data with the team and ensuring that everyone is aware of it has proven to be beneficial in practical terms. This approach has resulted in more efficient project management and ultimately led to a noticeable improvement in profitability.
Our margins have objectively improved, and this is the result of striking the right balance between consciously utilizing tools and empowering all individuals involved.
Andrea Santin Manager @Noiza